The Black Inkwell

The Black Inkwell, a leading custom tattoo shop, aimed to reshape the industry through a focus on quality, creativity, and community. Our comprehensive approach, encompassing market research, brand strategy, and design, involved delving into the shop’s culture. We created a forward-looking brand strategy, established a unique voice, crafted a captivating visual identity, and orchestrated an exceptional brand experience. The outcome: The Black Inkwell saw increased clients, expanded its customer base, and emerged as an industry leader, credited to our strategic insights and visual representation.

What We Did

  • Strategic Planning Meetings
  • Competitor Research
  • Unique Market Positioning
  • Core Brand Idea
  • Target Audience Profile
  • Brand Personality
  • Core Messaging
  • Brand Mission, Vision & Tagline
  • Brand Mark
  • Color Palette
  • Typography
  • Artistic Imagery
  • All Design Assets
  • Final Brand Standards
  • Social Media Templates
  • Custom Website Design
  • Print Design & Marketing Collateral

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