Pure & Well Botanicals

Pure & Well Botanicals, a leader in plant-based health and wellness products, underwent a rebranding journey to affirm their status as industry innovators. Focused on personalized skincare and aromatic solutions, the rebrand aimed to resonate with a diverse audience while maintaining a youthful, wholesome image. Justin Abercrombie Design crafted a comprehensive branding strategy, including storytelling, to set Pure & Well apart. The outcome: Increased recognition, a distinguished market position, and a memorable brand resonating with both consumers and professionals.

What We Did

  • Strategic Planning Meetings
  • Competitor Research
  • Unique Market Positioning
  • Core Brand Idea
  • Target Audience Profile
  • Brand Personality
  • Core Messaging
  • Brand Mission, Vision & Tagline
  • Brand Mark
  • Color Palette
  • Typography
  • Artistic Imagery
  • All Design Assets
  • Final Brand Standards
  • Social Media Templates
  • Custom Website Design
  • Print Design & Marketing Collateral

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