Horizon Whisky
From Kentucky tradition to a modern spirits identity.
Horizon Distillers was developed as a contemporary whiskey brand rooted in craftsmanship, place, and the passage of time. The identity pairs a refined typographic system with an earthy, landscape-inspired palette and distinctive horizon mark, extending across packaging and brand applications to create a cohesive spirits brand that feels established, intentional, and built to endure.
Key facts.
Distinctive brand identity built from the ground up
Core logo variations designed for flexible brand application
Earth-driven colors creating a rich, versatile brand palette
Custom whiskey packaging system designed as the brand centerpiece
Brand touchpoints developed to demonstrate the identity in application