When marketers talk about personalization, the conversation usually revolves around data. It’s true that data is essential for understanding and targeting customers, but data is only half of the story. Thanks to significant investments in marketing technology, many...
Unless you’re extremely fortunate or exceptionally gifted, if you want to make a name for yourself in design then you’ll need to get the self-promotional bandwagon rolling.
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy visuals, fast-moving video or knowing how to play the latest Facebook, Instagram or LinkedIn algorithms.
Have you considered featuring a relatable ‘antagonist’ in your ads? Yes, you read that right.
Marketers are always asking, “How do I best reach my audience?”