Digital marketing is a necessity for most businesses these days. Both large and small businesses alike must navigate the ever-changing virtual sea of online social platforms, email marketing, and website SEO.
While large agencies certainly do have their selling points, especially for large businesses, small design studios are more often the better choice for small businesses. Read on to discover why small design studios are better for your brand.
Why Hiring a Small Design Studio is Better
There are four fundamental ways that small design studios are better than large agencies for small businesses.
Without a doubt, the best reason to hire a small design studio over a large agency is the cost difference between the two.
Large agencies are more than a single person, they’re a team or even a team of teams. That means that when you hire a large agency for your marketing campaign you’re paying for the services of multiple people, and larger agencies even have overhead costs such as administrative assistants, upper management, and office space.
It’s often the case that large marketing companies have minimum account budgets as well. That means you may need to sign up for a $4,000 per month commitment or larger to cover basic non-working costs before the agency will even begin to work with you.
Small design studios, however, come at a fraction of the cost of a full-service digital agency. If you have a small business, you may not be able to afford an agency. Small design studios, though, are available at a wide range of prices. With a small design studio, you can plan to pay anywhere from tens of dollars to tens of thousands of dollars on a project depending specifically on your business needs and budget.
Small design studios tend to be much more flexible than large agencies.
A large agency will often be working for multiple clients at once. As such, the agency will need to plan out multiple project timetables so that they can use their team members as efficiently as possible. This makes their schedules more rigid. If you decide to alter your marketing budget or plan midway through a project, an agency may flat out refuse your request, or they may charge you extra to work their employees overtime to compensate for any scope changes.
Small design studios, however, are flexible. You may be a small design studio’s only current client, or at most one of a select few. If you want last-minute changes to your marketing plan, a freelancer is much more likely to adjust on the fly without a complaint or concern.
And if there are changes to your overall scope or budget, a small design studio will likely be able to tack on extra work without charging you any extra overtime fees. The same applies to ongoing work, too. You can work with a small design studio on a week-by-week basis, altering the workload, strategies, and budget as the campaign analytics necessitate.
The larger a marketing agency is, the less the people of the agency will be focused on you and your business, especially if you have a relatively small business compared to the bulk of their clientele. That’s not to say that the work will be substandard, but you are less likely to have a say in your own marketing campaign the larger the agency is that you work with. There may be a number of agency team members working on your project, but you may never even see or speak to most of them.
But with a small design studio, you will have as much or as little communication and control as you desire. Small design studios thrive off of client feedback, but they’re also well-equipped to take the lead on a project in their given field. If you’d like to have direct communication with the person who is controlling your brand’s image, you’d be better off hiring a small design studio.
A large agency has a team of marketers at the ready, many of whom have worked with numerous clients, perhaps even some big-name brands. But, are the people working on your brand the best that the agency has to offer? Maybe they’re experts in digital advertising, but do they know anything about SEO or email marketing? Who knows? How do you find out?
With a small design studio, you can search for and hire a digital marketing expert with specific expertise in the type of marketing you need for your business. Do you need a local SEO expert? An influencer to promote your product? Or maybe you could use a social media marketing master to blow up your social pages.