Brand Design & Strategy

Brand Design

The Benefits

  • Narrative Beyond Visuals: Elevate your brand beyond visuals with our Brand Design service. Meticulously shaping a narrative driven by values, positioning, voice, and visuals, we craft a comprehensive brand identity that tells a compelling story.
  • Precision in Craftsmanship: Experience the precision of a well-crafted brand that transcends visuals. Forge an identity that not only sets you apart but also fosters trust among your audience, reflecting the core of your business values with expert craftsmanship.
  • Timeless and Strategic Design: Ensure your brand stands the test of time with our strategic approach. Maintaining consistency across various assets and channels, our design ensures timelessness and strategic adaptability, creating a brand that evolves dynamically.
  • Empowering Emotional Connection: Beyond aesthetics, a well-designed brand forges an emotional connection. This connection empowers you to evolve with clarity and assurance over time as your business grows, strengthening your bond with customers through authentic and resonant design.
  • Meaningful Impact and Customer Loyalty: Exceptional brands stand for something meaningful. Our Brand Design service focuses on making a positive impact, creating customer loyalty. Ensuring your brand resonates with authenticity and purpose, we aim for a lasting and meaningful connection with your audience.

The Package

  • Define and position your brand through creative strategy. Develop the aesthetic look and feel of your business coupled with unique messaging to create the desired experience for your customers.
  • What’s Included: Strategy Call, Brand Questionnaire, Creative Direction, Moodboard, Primary Logo, Secondary Logo, Submarks, Color Palette, Typography, Pattern & Texture, Icons & Elements, Brand Guidelines, Photo Styling, Complete Brand Book, Business Card Design, All Deliverable Files. 
  • Optional: Add-on any additional branded items needed for print or digital marketing.

The Process

    Discovery & Direction
    • Begin with an introductory call to understand your needs and share our expertise.
    • Generate a proposal, and upon acceptance, sign a Design Contract and make an initial deposit.
    • Receive a dedicated Dropbox folder for communication and document sharing.
    • Complete a comprehensive Brand Questionnaire to gather essential business details.
    • Build a collaborative Pinterest board for inspiration and ideas.
    • Schedule a virtual meeting to review and develop the Creative Brief.
    Craft & Enhance
    • Develop multiple logo concepts, brand marks, color palettes, and typography.
    • Compile favorite designs into a presentation with explanations for client review.
    • Select concepts, make necessary adjustments or refinements.
    • Iterate as needed until achieving a final winning design.
    Asset Handoff
    • Assemble final files, including brand assets, Brand Guidelines, and Complete Brand Book.
    • Offer flexibility to include additional assets for print or digital collateral.
    Launch
    • Unveil the new brand to the world, celebrating the accomplishment.
    • Ongoing support and enthusiasm from Justin Abercrombie Design.

The Investment

  • Comprehensive custom brand design investment starting at $1,000.
  • Mini custom brand design investment starting at $500.
  • Searching for more affordable options with a quicker turnaround time? Explore our Logo Shop for additional options including Logo designs and semi-custom brand packages that have already been created. We will customize one of these existing designs for you.

    Brand Strategy

    The Benefits

    • Unparalleled Strategy Delivery: Embark on a strategic journey with our Brand Strategy service, where unparalleled excellence is delivered through meticulous research, comprehensive analysis, and innovative thinking.

    • Distinctive Identity Crafting: Leverage our expertise to shape distinctive brand identities that resonate deeply with target audiences. Our strategic approach propels clients leagues ahead of the competition, ensuring a unique and memorable brand presence.
    • Precision in Brand Attributes: Our service specializes in identifying crucial brand attributes, defining precise brand positioning, and creating persuasive messaging. This precision ensures a strategic foundation for your brand to thrive in the competitive landscape.
    • Empowered Business Foundations: Empower your business to establish a robust foundation and confidently navigate the ever-evolving marketplace. Our Brand Strategy service provides the insights and direction needed for businesses to stay resilient and successful.
    • Intimate Market Understanding: With an intimate understanding of market dynamics and consumer behavior, we craft strategies that elevate brands to new heights. Partner with us to navigate the complex landscape, ensuring your brand not only survives but thrives.

    The Package

    • A comprehensive analysis of your target audience, market positioning, and competition, along with the development of brand guidelines, basic visual identity elements, and a strategic roadmap for effectively communicating the brand’s values and message to the desired audience.
    • What’s Included: Strategy Call, Brand Mission, Brand Personality, Positioning, Target Audience, Competitor Analysis, Moodboard, Photography Direction, Color Palette, Voice and Tone, Core Messaging, Brand Strategy Book (Final Deliverable).
    • Optional: This can serve as a stand alone service, or be combined with Custom Brand Design depending on your needs.

    The Process

    Discovery & Direction
    • Begin with an introductory call to understand your needs and share our expertise.
    • Generate a proposal, and upon acceptance, sign a Design Contract and make an initial deposit.
    • Receive a dedicated Dropbox folder for communication and document sharing.
    • Complete a comprehensive Brand Questionnaire to gather essential business details.
    • Collaborate on a shared inspiration board for a deeper understanding of your vision.
    • Schedule a virtual meeting to delve into details and outline the Brand Strategy Brief.
    Research, Formulation & Development
    • Conduct meticulous research and analysis to identify crucial brand attributes.

    • Define a precise brand positioning strategy based on market insights.
    • Develop persuasive messaging that eloquently conveys the essence of your brand.
    • Craft a distinctive brand strategy that resonates with your target audience.
    Plan Handoff
    • Assemble the Brand Strategy Book, a comprehensive brand strategy document for your reference.
    • Offer ongoing support to ensure successful implementation and adaptation.
    Market Unveiling
    • Present your refined brand strategy, celebrating the accomplishment.
    • Benefit from continuous support and enthusiasm from Justin Abercrombie Design.

    The Investment

    • Brand strategy investment starting at $750.